Reasons for Staying Small

• Smaller businesses can maintain a clear, unique selling point and offer true differentiation from rivals.
• Smaller businesses can target the needs of a niche market and be more flexible in responding to customer needs.
• E-commerce allows businesses to target global markets and grow in revenue and profit while remaining small in terms of staffing and resources.

Smaller businesses can benefit from staying small by maintaining a clear, unique selling point and targeting niche markets. This allows them to differentiate themselves from competitors. Additionally, smaller businesses are more flexible in responding to customer needs, which improves customer service and can become a unique selling point. With advancements in technology, e-commerce enables small businesses to target global markets and achieve significant revenue and profit growth while remaining small in terms of staffing and resources.