Inequality

The eight richest people on the planet hold as much wealth as the poorest half of the world’s population put together. The richest of these, Jeff Bezos, has a level of wealth that you wouldn’t match if you earned $180,000 every day from when Jesus was born up to the present day.

Read more »

Behavioural Economic Theory

Economics is traditionally based on the assumption that consumers always act rationally and with total self-interest, sometimes known as 'homo-economicus'. Behavioural economics challenges this assumption in a number of ways:

Read more »

Trade Creation vs Trade Diversion

The trade creation and trade diversion diagrams are some of the toughest in macroeconomics but mastering them can be a route to the top mark bands in essay questions about economic integration.

Read more »

Diagram: Perfect Competition

Perfect competition in the short run. Firms are price takers with a horizontal demand curve. Supernormal profits may be earned at the profit maximising output MC=MR

Read more »

Diagram: The Kinked Demand Curve

In Oligopoly, demand for a firm is price elastic in response to a price rise but price inelastic in response to a price cut. This results in the kinked demand curve and prices remain rigid at this point, even if cost conditions change between MC and MC1.

Read more »

Diagram: Monopoly

In a monopoly market, there is only one firm. They will be a price maker with a downward sloping demand curve, and earn supernormal profits by producing at the profit maximising output MC=MR.

Read more »