SWOT Analysis

• SWOT analysis is a tool used by businesses to assess their internal strengths and weaknesses, as well as external opportunities and threats.
• Strengths and weaknesses are internal factors that come from within the business, such as brand identity, skills of staff, and product ranges.
• Opportunities and threats are external factors that come from outside the business, such as changes in technology, government policy, and actions of competitors.

SWOT analysis is a tool used by businesses to assess their internal strengths and weaknesses, as well as external opportunities and threats. Strengths and weaknesses are factors that come from within the business, such as brand identity, staff skills, and product range. Opportunities and threats, on the other hand, are external factors like changes in technology, government policies, and actions of competitors. SWOT analysis helps businesses identify areas to capitalize on, address weaknesses, and mitigate threats. However, it does not provide specific solutions or strategic direction.